Ever since I graduated in ‘Design for interactive Media’ in 2001, I’ve had ‘interaction design’ on my business card. At the time, there wasn’t a clear definition of what it was supposed to be – I liked that!

Being involved in art direction, creative direction, interface design, motion design, programming and photography an important fact I have learned is: the main challenge in design is as much about ‘human to human’ interaction as it is about ‘human to machine’ interaction.

I like to harness the tension that the interplay between fine arts and applied arts creates. In fine art, the stimuli are: free experiment, anarchy, subversiveness. In design the appeal comes from: the briefing, the restrictions, its usefulness, its verifiability.

I live with my wife & two daughters in Zurich.