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To promote the opening of a HUGO BOSS flagship store in Paris, an interactive calendar was developed, that counted down the last 30 days prior to the opening and revealed a new goody every day. Including: 24 hour prize competitions, image mixers, music mixers, MP3 downloads etc.

To ensure synchronicity and independence from timezones, a server side countdown script activated a new module at twelve o’clock each night.

The microsite made it onto the shortlist of the Cyber Lions Awards 2005 in Cannes. Check out the screencast:

Sound: ‘Rue Lepic’ by Yves Montand

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Client: Biedermann und Brandstift Creative Services