The Hugo Boss ‘Trends & Collections’ CD was introduced in 2004 (finalist at New York Festivals awards 2004), continuously developed, and eventually put on DVD as well as intranet. Delivered in 9 languages, it served to introduce and explain the respectively latest collections and key-outfits. It was shipped to store managers and sales staff worldwide and contained the whole product-range, as well as games and exercises.
The DVD was suitable for both: single use and moderated groups. The content was broken down into individually selectable modules and thus easy to mediate and digest.
In the Spring/Summer 2009 version, single pages could be switched on or off, and sessions could be saved, stored and emailed to colleagues. Check out the screencast:
Sound: Björn M. Wibben
Client: Biedermann und Brandstift Creative Services